Clear Product Roles
Position KHÚN Greens as the morning formula for vegetables, fibre, and digestive support, while KHÚN Fruits serves as an afternoon formula for fruit nutrients, vitamins, antioxidants, and skin-focused wellness.
KHÚN · Wellness Beyond Beauty
Creating a Daily Wellness Routine for Modern Consumers
Developed a clear brand and content direction for KHÚN, positioning its Greens and Fruits superfood powders as an easy daily wellness routine for consumers who want better nutrition, body care, and beauty support.
Product Architecture
Established a clear two-product brand architecture.
Premium Identity
Created a consistent premium wellness identity.
Simple Benefits
Simplified product benefits into easy-to-understand content.
Daily Routine
Developed a strong morning-and-afternoon consumption routine.
Product Consideration
Supported product consideration through educational and
sales-focused communication.
02 · Project Overview
Building a Clear Two-Product Wellness System
KHÚN is a wellness brand offering two superfood powder formulas: KHÚN Greens, made with a blend of vegetables and greens, and KHÚN Fruits, made with a blend of fruits, vitamins, and antioxidants.
The project focused on developing the brand’s visual communication, product positioning, educational content, and sales materials for social media and digital campaigns.
Scope of Work
- Brand and product positioning
- Key visual development
- Social media content creation
- Product benefit communication
- Comparison and educational content
- Promotional campaign materials
- Routine-based sales communication
03 · Challenge
Differentiating Two Products Without Making Them Compete
The main challenge was to clearly differentiate two products that belong to the same wellness category while encouraging customers to see them as complementary rather than competing choices.
The brand also needed to explain multiple ingredients and benefits without overwhelming consumers or making the products feel overly technical.
Another key challenge was creating a strong reason for customers to purchase both formulas as part of one daily routine.
The communication needed to give each formula a clear role while
showing how Greens and Fruits work together as one simple everyday
wellness routine.
04 · Strategy
Position KHÚN as a “Wellness Beyond Beauty” Routine
We positioned KHÚN as a simple “Wellness Beyond Beauty” routine that supports both inner health and everyday beauty.
Routine-Based Consumption
Build a memorable morning-and-afternoon usage concept to make both products easier to understand and incorporate into everyday life.
Body and Beauty Connection
Connect nutritional benefits with consumer goals such as body management, digestive wellness, healthy-looking skin, and convenient self-care.
05 · Execution
Creating a Cohesive Content System for Greens and Fruits
We developed a cohesive content system using green and pink as the primary product colours, supported by warm cream and gold tones to create a natural yet premium wellness image.
- Greens versus Fruits comparison content
- Morning and afternoon routine communication
- Individual product benefit explainers
- Ingredient and nutrition-focused infographics
- Lifestyle and consumption visuals
- Product pairing and bundle communication
- Educational content for product selection
- Sales promotions and chat-based calls to action
Communication Focus
KHÚN Greens
KHÚN Fruits
Morning Routine
Afternoon Routine
Vegetables & Fibre
Vitamins & Antioxidants
Digestive Wellness
Body Management
Beauty Support
The visual direction consistently presented both products with fresh vegetables, colourful fruits, prepared drinks, and everyday lifestyle settings to make the brand feel approachable and practical.
06 · Results
Results Coming Soon
Performance results and campaign outcomes will be added as more data becomes available.
Coming Soon